Marketing Plan for a Camera Phone Essay Example | Topics and Well Written Essays - 1500 words - 13

Marketing Plan for a Camera Phone - Essay Example From this study it is clear that the goals of the company are to launch the camera phone and capture at least 10% of the market in the first year. This means that the company has to ensure that the marketing is targeted and focused on the particular segments it wants the phone to be sold. Culture: The Company has a laissez faire and democratic culture in its dealings with employees and other stakeholders. This is part of the strategy to ensure that it remains in touch with the latest trends in the telecom space by aligning itself to the needs of the youth. Strengths: Apart from the technical strengths of the mobile phone and its perceived edge over the others in the design and features of the camera phone, the company also focuses on the emerging trends and tries to be ahead of the curve. According to the essay the Company hopes to gain market share proportional to the products that it is marketing and feels that this can be done. One of the aims of this marketing plan is to detail w ays in which the company can gain market share by targeting the customer segments appropriately. Market position: The Company does not have the market leader position but hopes to gain market share by launching its products into the market targeted at a particular segment and aimed at the brand conscious and style conscious customers. By this way, the company hopes to do well in the chosen market segments. Strengths: The competitors are well established and have a presence that is formidable. Only by playing to the company’s strengths in terms of features and style can the company hope to gain market share. Market shares: The market shares of the competitors are formidable but the company can rely on the product doing well in the market place. This is a sure way of ensuring that the market share is gained in a short time.

Gay Marriage Research Paper Example | Topics and Well Written Essays - 2500 words

Gay Marriage - Research Paper Example It also questions various ethical, social, cultural, and in fact, physical or naturally-occurring norms. In the longer run, these problems and conceptual disagreement may pose great negative impacts on the generations to come. The cynical effects of allowing gay marriages are so diverse that it will not be appropriate to overlook them. This paper is an attempt to unveil those significant matters, conceptual deviations and complications that this issue entails. To derive a fair conclusion, the thesis will be evaluated on numerous notable aspects affiliated with homosexuality. Gay marriage is an unnatural union: Michael Levin, a renowned author and professor of psychology at City University of New York, stated that â€Å"Homosexual activists are partial to genetic explanations and hostile to Freudian environmentalism† (Levin 235). The point cannot be denied that the relationship shared by gays is unnatural and defies the laws of nature to procreate, which produces profound impac t on their family and a question mark on socially accepted gender roles. Gay Marriage refers to the union of two homosexual males who are unsure about their sexual orientation and decide to receive social acceptance for their relationship through a legal agreement. The unsettlement or uncertainty of their sexual orientation is caused by numerous factors such as biological, but societal interferences and early-childhood experiences greatly influence a person's sexual preferences afterwards. Hence, it can be stated that not all homosexuals are born with this sort of inclination, and it is not always genetic. (Barlow and Durand 351) Furthermore, even if it is genetic, it is curable through modern therapeutic techniques. â€Å"Clinicians evidently agree that it is possible for a person to be homosexual at one period of his life and heterosexual at another," revealed Levin (235). What makes the homosexual urge unnatural is that procreation is the main task God created mankind for, and o nly that process can be termed as natural which functions the way it has been designed for (McDowell 1201). If homosexuality prevails, encouraged and promoted in society, then the very essence of life gets betrayed, and the world will be exempt of life in no time. Moreover, homosexuality cannot be included in the natural category since it upholds personal pleasure, and homosexuals can be referred to as people caring less about society and only about their satisfaction. Patrick Buchanan rightly proclaims that â€Å"the poor homosexuals- they have declared war upon nature, and now nature is exacting an awful retribution† (Wells 259). Moreover, unlike lesbians, gays cannot even utilize artificial methods for the sake of procreation. Ryan Normandin, editor of The Tech, researched about this aspect and concluded that â€Å"Same-sex couples are unable to procreate, meaning that there is no compelling interest to subsidize their marriages† (5). There is an important point for governments to understand in this statement. That is, when supporters of homosexuality propagate that attainment of â€Å"enhanced happiness† should be the central focus of allowing gay marriage; it gives rise to the debate on subsidizing everything that promotes happiness. It can be anything, from a simple item like chocolate to human-pet marriage, incest, abortion or even brother-sister marriage. Homosexuality is a psychological